EpiMeme Marketing Plan

The EpiMeme Marketing Plan is the foundational master narrative that encapsulates the essence of a business's market positioning. "EpiMeme" (from Greek epi- meaning "above" or "over" + meme) represents the overarching idea or concept that sits above all other marketing messages—the central organizing principle from which all marketing communications derive.

An EpiMeme synthesizes three critical elements:

• The Why: The fundamental reason the business exists and what drives its mission
• Core Values: The non-negotiable principles that guide all business decisions and actions
• Underlying Premise: The foundational belief or truth that differentiates the business approach from competitors

Unlike a simple tagline or positioning statement, the EpiMeme Marketing Plan functions as the company's conceptual DNA—a singular, integrated idea that is woven into every aspect of the business, from product development to customer communication. It serves as both the strategic compass for internal decision-making and the resonant message that attracts aligned customers who share the same values and recognize the same truth.

The EpiMeme should be memorable, authentic, and powerful enough to carry the weight of the entire business narrative while being simple enough to function as a repeatable marketing touchpoint.

See Also: EpiMeme