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• 11:10, 4 August 2024 Wikinimda@home talk contribs created page Interactive TV and OTT Platforms (Created page with "Interactive TV and OTT Platforms include streaming services and smart TV applications that offer interactive features such as clickable ads, viewer polls, and personalized content recommendations. '''Role in Omnichannel Marketing''': * '''Engagement''': Provides a dynamic viewing experience with interactive ads and content. * '''Targeted Advertising''': Enables precise audience targeting based on viewing habits and preferences. * '''Data Collection''': Gathers valuable...") Tag: Visual edit